ProCook has established goals, for the future; they plan to launch 100 stores in the UK and reach a sales revenue of £100 million while aiming for a 10% operating profit margin target. To achieve these objectives effectively and efficiently the company has implemented four initiatives that prioritize increasing sales growth and enhancing operational efficiency. The leadership of the company is dedicated to carrying out these plans by investing both within the industry and e commerce realm to ensure that ProCook remains flexible to market needs while sustaining its growth path.